Construction company branding video production in nyc

Gotham Ready Mix reached out for some rebranding and video content needs. They wanted to convey the sheer size of their projects while exploring what it is like to operate a concrete company in a major metropolitan area like New York City, while at the same time, demistifying concrete while adding a bit of sex appeal. Gotham Ready Mix also wanted to incorporate a 5 to 7 minute corporate documentary video with interviews and behind the scenes footage of the plant operations and various sites.

The approach was to visit live construction sites for scheduled concrete pours in both day and night time hours, capturing dramatic video content of concrete being poured at live job sites. We wanted to incorporate logistics, grit and grind, and the human element of what it takes to operate on a scale this large. In addition we filmed on location at the plant capturing video of operations, including dispatch, batching, logistics and how the company uses green technology to operating their facility more efficiently.

We conducted an interview of a 20 year veteran of the concrete business and covered subjects ranging from the technical and scientific aspects of concrete, all the way to logistics and customer service. This video branding project, conveyed that these skilled workers don’t just pour concrete, they literally pour NYC into existence. The content was used across socials with cropped deliverables and for their website.